Did you know that the sun can cause damage to your skin in the winter, as well as in the summer?

If you said yes, great. For those of you who said no, there can be grave consequences to not using sun protection in the winter. Even more damage can happen to your skin in winter than in the summer.

"I would say it [my skin] would be more dry than in the wintertime. I try to use a moisturizer," says Jill Serrao, an executive assistant at an accounting firm, like most people she does not use sunblock in the winter.

Using winter sun protection is a routine Canadians have to start getting used to, in order to keep their skin healthy.

Fewer people think of wearing sunblock in winter. Winter winds, UV rays reflected by water, snow, sand or cement can really give you the cold and bruised shoulder.

Vanessa Visard, who works in consumer relations, says, "My basic routine is a good moisturizer once in the morning and at night. I wash my face everyday. I don't have problem skin."

For many, the solution is not that easy.

Ombrelle Cold Weather Defence, with an SPF of 25 is L'Oreal's answer to protecting drying winter skin with a sunblock.

It comes in a cream which guards against UV rays and the harsh realities to the skin against outdoor sports, shoveling snow, and walking children home from school.